About UCO

A breakdown of our DNA

We are a creative marketing firm

We partner with consciously-led brands ready for deeper clarity and more intentionality.

The Core Problem
The root of all dysfunction is misunderstanding – within ourselves, between people, and across systems. When understanding becomes the foundation, truth becomes scalable, and valued-centered teams can solve any fundamental problem on Earth and beyond.

Why We Exist
To accelerate and deliver understanding – clearer, faster, and further.

How We Operate
Every action we take helps principle-driven brands, teams, and leaders clarify and simplify who they are and what they’re here to do.

The Future We See
A world where understanding flows frictionlessly – where brands and nations operate in alignment, solve meaningful problems, and move together toward a shared state of unity and oneness.

We are a creative marketing firm

We partner with consciously-led brands ready for deeper clarity and more intentionality.

The Core Problem
The root of all dysfunction is misunderstanding – within ourselves, between people, and across systems. When understanding becomes the foundation, truth becomes scalable, and valued-centered teams can solve any fundamental problem on Earth and beyond.

Why We Exist
To accelerate and deliver understanding – clearer, faster, and further.

How We Operate
Every action we take helps principle-driven brands, teams, and leaders clarify and simplify who they are and what they’re here to do.

The Future We See
A world where understanding flows frictionlessly – where brands and nations operate in alignment, solve meaningful problems, and move together toward a shared state of unity and oneness.

Clarity is...

duality collapsing into oneness
the highest form of respect
truth revealing itself without effort
when the future pulls, not pushes
the absence of negotiation
the dissolving of alternatives
purity made visible
knowing without thinking
a direct line to what matters
painless, frictionless, effortless, timeless
the path of least resistance
an unimpeded connection between two parties
intuition operationalized
presence so sharp it acts
zero resistance between source and output
the exhale after a held breath
a nod before a word is said
when explanation feels excessive
the space between question and answer shrinking
the shift in your pupils when focus locks in

Our Logo

The mission and vision of UCO are visibly embedded through intentional design and meaningful symbolism, with "U" at the forefront.

The “i” morphs into the “U”, symbolizing the dissolution of ego and the elevation of unity. The intertwining “C” and “O” mirror the infinity symbol, representing the continuous loop of relationship, reciprocity, and co-creation.

Together, these elements ask one of the most sacred questions of consciousness: How do you remain fully yourself… while fully belonging to something greater?

The logo answers this by showing that individuality (U) and collective connection (CO) are not in tension but in sequence – resolving in oneness (UCO). The logo encodes the truth that self and system are not separate, but structurally interwoven.

UCO is an acronym predominately for United Collective Order, and is also synonymous with Ultimately Creating Oneness.

The principles of communication haven’t changed since the beginning of time.

Our Approach
We are an extension of our clients. We completely immerse ourselves in their business, allowing deeper insight into their existence and overall brand strategy.

Our client’s brand is ours. We treat every project with the same respect, passion, and dedication as if it were our own. This core belief stands at the center of everything we decide and make.

This high level of dedication and focus speaks to our selectiveness of clients – not taking on too many all at once.

Fueling missions that matter 🧠+♥️

What matters most is bringing clarity to companies dedicated to serving humanity.
That's why, over the years, UCO has proudly backed missions with a clear purpose, including:

What matters most is bringing clarity to companies dedicated to serving humanity. That's why, over the years, UCO has proudly backed missions with a clear purpose, including:

“A brand story is the perpetual evolution of its customers and team.”
- Bianca Calascibetta, President

Meet our leader

UCO (pronounced "you co") is a privately held firm founded by Bianca Calascibetta in Rochester, NY. For over a decade, Bianca has used UCO as her vehicle for reimagining marketing and its dynamics from the ground up.

Her thinking challenges the very language of business. Terms like “customer,” “marketing,” and even “brand” are, in her view, outdated constructs that artificially separate companies from the very people they exist to serve. That separation is manufactured, and it serves the seller, not the seeker. The moment we treat communication as persuasion rather than raw clarity, we break the connection.

Bianca's leadership redefines branding as a moral responsibility: a vehicle to elevate consciousness, restore unity, and curate systems that align people with truth. She sees every organization as a living entity – and every detail, from language to execution, as a reflection of its essence.

To Bianca, clarity is the highest form of respect because it collapses the distance between self and others, making unity not just possible but inevitable.