WE ARE MARKETING
Not all marketers live their passion. Customers often survive on thin gruel of an unexciting, grey-shaded world with a toneless soundtrack. All the excitement comes from shopping for good prices.
The fire and passion of entrepreneurs and businesses dilute down to the time customers come to experience the brand.
So they fixate on one thing that they can: (low) price.
If the customer is thinking price, the marketer has lost. There is no room for passion in a relationship based on price.
UCO was formed to change all that – one customer at a time.