Democrat and Chronicle

DEMOCRAT &
CHRONICLE

Event Website Strategies
Data/Information Management
Multiple Website Designs
Customized Web Development

DEMOCRAT &
CHRONICLE

Event Website Strategies
Data/Information Management
Multiple Website Designs
Customized Web Development

The
Challenge

Ranking as the #1 US newspaper in market penetration for several years, the Democrat and Chronicle is a daily newspaper serving approximately 83,000 in the greater Rochester, New York area. 

As a means to engage the Rochester community, our challenge was strategizing with its digital marketing division, D&C Digital, to better develop four of their largest contests.

In turn, this would better promote awareness of the D&C brand, collect a ton of high-quality email leads, and grow their social following.

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The
Challenge

Ranking as the #1 US newspaper in market penetration for several years, the Democrat and Chronicle is a daily newspaper serving approximately 83,000 in the greater Rochester, New York area. 

As a means to engage the Rochester community, our challenge was strategizing with its digital marketing division, D&C Digital, to better develop four of their largest contests.

In turn, this would better promote awareness of the D&C brand, collect a ton of high-quality email leads, and grow their social following.

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ROCHESTER TOP 100 

In partnership with Greater Rochester Chamber of Commerce and KPMG LLP, we custom designed and developed the annual Rochester Chamber Top 100 website showcasing the fastest-growing, privately-owned companies in the Rochester and Finger Lakes region.

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Dualized layout

We implemented a split screen layout, allowing users the ability to engage and view all content at a quick glance.

To the DETAILS

The landing page included a video introduction from the Chamber of Commerce including top 3 videos and a partnerships listing.

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MEET THE BABIES 

Meet the Babies is an annual D&C contest where readers are encouraged to submit the best photo of their newborn baby. Winners are then selected by vote and later printed in a special edition of the Sunday newspaper. For the first time ever, we developed a customized website, allowing users to submit their photo and vote seamlessly on one platform.

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Picture your Baby...

One of the customized features that we implemented was a customized entry form with an image upload functionality. One of the challenges was that all the images needed to stay consistent size. As a result, we built a slick custom crop tool into the form providing seamless transition from digital to print.

Place your Vote!

The custom-built voting system allowed users to scroll through all the entries and choose their favorites. Each entry is also sharable across multiple social media networks.

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Varsity VOICES 

Varsity Voices is a weekly D&C-run contest where users vote on the most amazing high school sports plays of the week. Each week one of the videos is chosen as the play of the week and that athlete wins a pizza party for their team. To assist, we were tasked to build an interface that would appeal to student athletes and their parents to share and win.

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MAKE PLAYS!

We designed a landing page that would quickly grab attention and excite the user by using bright, bold colors, and graphics, where the visitor is instantly immersed.

Share & win!

Using a customized video uploader, each video submission is submitted to a private YouTube channel owned by the D&C. This, in turn, helps speed up the loading time of the site. Users can then vote once a day on their favorite play or share them across social media platforms.

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PETS ROC 

Pets Roc is a yearly contest run by the D&C. Various pet-friendly businesses in the Greater Rochester Area sponsor the contest to help choose the city’s cutest pet. Owners submit their favorite image of their pet with the hope of being printed in the annual Pets Roc edition of the D&C. Similar to the Meet Our Babies, we created a similar platform for submitters and voters.

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SUBMIT YOUR PET!

We created an engaging and whimsical landing page to immediately attract users. We additionally included various local business sponsors who needed visible presence.

JUST VOTE!

How can you choose just one? Our custom-crafted digital voting system, was again used, inviting the public to select their favorites. Users can see large images of every pet and place their vote. Every pet is easily sharable across all social media platforms.

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Are you a fit for us?

Mom-and-pop businesses have the same issues as the Fortune 500. The difference is that big companies spend millions on consultants to fix them.
Book Marketing Assessment

Are you a fit for us?

Mom-and-pop businesses have the same issues as the Fortune 500. The difference is that big companies spend millions on consultants to fix them.
Book Marketing Assessment
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