ACTION FOR A BETTER
COMMUNITY

Brand Identity Development (New Logo!)
Brand Standardization Manual
Website Development & Management
Creative Communications

ACTION FOR A
BETTER COMMUNITY

Brand Identity Development
Brand Standardization Manual
Website Development & Management
Creative Communications

The
Challenge

ABC is one of nearly 1,000 nationally recognized Community Action Agencies (CAA’s) established under the Economic Opportunity Act of 1964 to fight America's War on Poverty.

Its mission is to promote and provide opportunities for low-income individuals and families to become self-sufficient.

UCO was approached to initially design a website. However, our level of involvement evolved into a new brand identity revamp and providing ideas and execution of assets to assist the brand and its 20 different programs.

The
Challenge

ABC is one of nearly 1,000 nationally recognized Community Action Agencies (CAA’s) established under the Economic Opportunity Act of 1964 to fight America's War on Poverty. Its mission is to promote and provide opportunities for low-income individuals and families to become self-sufficient.

THE
LOGO

At ﬁrst glance, the lines bursting from the left of the “A” induces the feeling of movement and excitement.

However, delving deeper, the shape is based on Adinkra, which is “visual symbols that represent concepts or aphorisms,” deriving from the ancient Western African culture. Speciﬁcally, we chose the Sesa Wo Suba (se-sa wo su-ban) - a powerful symbol of life transformation, meaning “change your character”.

Pulling from this ancient symbolism, the logo encourages people to make a positive change to the world through their actions.

It's as easy as abc

ON THE
WEB

We spent a lot of time interviewing and gathering information from executive leaders and operational leaders to better grasp the heart of ABC as well as to fully understand the details each program offers.

Not only did our discoveries lead us to consistently name and categorize each of the 20 programs across the brand, but the final product itself has become a powerful tool to educate potential participants, donors, volunteers, and employees.

1.

Upon landing, the website presents the company's mission alongside a clean display of all three call-to-actions.

2.

Highlighting leadership and explaining what it means to be one of the 1000's Community Action Agencies in the United States gives the viewer an understanding of the integrity of the company as it becomes more and more widely recognized and appreciated.

3.

We took some of the top searched- for programs, and sectioned them off with their respective links for ease of navigation. This not only helps the website user but helps these programs to become as impactful on the community as they can.

4.

We incorporated a section for the Annual Events held, followed by highlighting key community partners- showcasing its credibility.

1.

We followed a similar style for the individual programs as we did for the landing page of the website.

2.

It starts off with an introduction to the program which includes its purpose, prior success, and future goals.

3.

Eligibility follows on the same page to encourage real consideration of enrolling in the program in the user.

4.

We strive to give the basics of all information necessary to help the viewer feel informed enough to feel like they are fully eligible to receive the benefits of the program- or to at least to feel inspired to become a part of the cause.

5.

We included the Donate and Volunteer portion to invite those who were moved by ABC's mission to help in a way of their choosing.

IN
PRINT

We designed supporting pieces to help strengthen and unify the ABC brand as well as provided mock-up visuals to assist in understanding how to carry the brand forward internally.