BLUE
Multi-Location Website Strategy
Website Development
Ongoing Website Management
Photo Production, Art Direction, Editing
BLUE
Multi-Location Website Strategy
Website Development
Ongoing Website Management
Photo Production, Art Direction, Editing
The
Challenge
Black & Blue Steak & Crab is an upscale restaurant chain spanning from New York (Buffalo, Rochester, and Albany) to Massachusetts (Amherst). With a menu focused on aged beef and shellfish, the company has succeeded as a top choice for seafood lovers.
From a chic interior and exterior, UCO needed to develop and design a multi-site website as well as create brand assets to best represent each location - all while remaining consistent and cohesive to its physical form.
The
Challenge
Black & Blue Steak & Crab is an upscale restaurant chain spanning from New York (Buffalo, Rochester, and Albany) to Massachusetts (Amherst).
With a menu focused on aged beef and shellfish, the company has succeeded as a top choice for seafood lovers.
From a chic interior and exterior, UCO needed to develop and design a multi-site website as well as create brand assets to best represent each location - all while remaining consistent and cohesive to its physical form.
ON THE
WEB
Black & Blue's newly created website doesn’t just have a clean and concise interface for visitors needing basic restaurant information, but it also captures the story, look, and feeling of the brand.
1.
Upon landing on the website, the user is greeted by B&B's inventive design and inspiration for cuisine.
Additionally, visitors can easily switch between its four restaurants at the super-top navigation bar.
2.
An interactive portion of the landing page touches on key highlights, such as B&B's track-and-trace seafood program called Trust Our Fish and the overall experience.
3.
Each executive team member has been highlighted to give a closer connection to the team and brand. This reveals B&B's complete focus on gracious hospitality.
4.
The bottom highlights just how unique and tasteful B&B is in it's respective community (pictured: Rochester, NY) as well as its sister brands - TRATA, Marché, Village Bakery, and Jojo Wine & Bistro.
1.
The sub-navigation bar allows visitors to quickly move from each menu section with swiftness and ease.
2.
We followed the in-restaurant physical menu as closely as possible when coding this portion of the website.
3.
At the bottom of each full menu is the executive chef for a personal touch!
PHOTO
Production
To enhance the brand, we took a variety of candid and food photography shots with the ability to include on any and all integrated marketing communications.
All in all, it was important for us to represent the B&B essence, which is one of chicness, class, and elegance from presentation to atmosphere.
PHOTO
Production
To enhance the brand, we took a variety of candid and food photography shots with the ability to include on any and all integrated marketing communications.
All in all, it was important for us to represent the B&B essence, which is one of chicness, class, and elegance from presentation to atmosphere.
Are you a fit for us?
Are you a fit for us?
