CAM'S
PIZZERIA

Brand Positioning Strategy
Brand Identity Refinement
Website Development & Web Order
Creative Communications

CAM'S
PIZZERIA

Brand Positioning Strategy
Brand Identity Refinement
Website Development & Web Order
Creative Communications

The
Challenge

Cam's Pizzeria is a counter-service pizzeria chain with 15 units throughout the Finger Lakes, Central, and Upstate New York regions. The company has served hand-tossed NY Style pizza since 1980. Our challenge was to revamp Cam's brand in the Rochester, NY area to create a consistent visual identity and strengthen their competitive edge. We aimed to balance tradition with modern appeal and attract both new and loyal customers online and offline. As a result, our efforts helped solidify Cam's position as a progressive pizzeria chain while setting the stage for future growth and success.

The
Challenge

ON THE
WEB

We've created a website that prioritizes conveying the brand's positive energy, youthfulness, and passion for pizza to customers. In addition to its aesthetic appeal, the website also serves as a functional tool to streamline internal operational procedures (i.e., online ordering, job applications, and order feedback).

1.

The new website immediatly transports the user as if they were in a Cam's Pizzeria location. We use custom video using footage from our various locations to achieve a dynamic lead-in.

2.

Custom icons and animations to catch the users attention.

3.

A brand new menu, catagorized for easy browsing.

4.

Calls to action to show the benefits of ordering from Cam's

5.

Brand new section for Cam's Merch!

6.

A robust photo catalog on Instagram

7.

A robust photo catalog on Instagram

CUSTOM
ICONS

We created custom illustrations with a youthful and semi-whimsical style to enhance the brand's appeal. These illustrations have been used in all our integrated marketing campaigns, ranging from apparel to menus, websites, as well as internal employee reminders and guides for in-store use.

1.

The "Vibe" page showcases the millennial-led and Gen Z-staffed operation, highlighting the unique atmosphere of the food experience.

It speaks directly to customers and potential team members, conveying the vibrant company culture.

2.

We took a creative approach to unravel the tale of Cam's, revealing its past and tracing its journey to the present, including the transfer of ownership from father to children.

Our approach adds layers of depth to the brand and celebrates its authentic story, making the product all the more special.

3.

Our favorite section speaks directly to both new and existing team members, infused with a millennial/Gen Z flavor "speak".

We even penned the script for the district manager's video, describing the work environment in a way that resonates with a young workforce.

4.

Let the pictures do the talking! We curated a collection of photos that capture the essence of the Cam's culture, showcasing the positive energy and team bonding cherished.

5.

You betcha! Cam's team even sported tie-dyed shirts at Seabreeze Amusement Park, showing off our colorful personalities beyond just pizza-making.

CUSTOM
MERCH

From ideation to iteration, design to sourcing, we brought to life a whole new dimension of the brand with apparel that transcends just uniforms. Our aim was to give customers another avenue to connect with Cam's. And to showcase our creations, we conducted a photoshoot that brought the apparel to life online and in stores.

IN
Print

As a reliable and essential partner for Cam's printing requirements, we offer a wide range of services, from menus and box toppers to in-store displays such as posters and A-frames.

Our prints elevate brand recognition and consistency, enabling Cam's to leave a lasting impression.

We even manage all corporate collateral, including business cards, letterheads, and email signatures for store management.

With our comprehensive approach, Cam's can ensure every piece of its branding materials aligns with its brand image and maintains consistency across all touchpoints.

DIGITAL
MENUS

We provided end-to-end management of digital menu boards for all six locations. With a total of 30 TVs, covered every aspect of design and implementation, even having menus change seasonally. We also incorporated 5-sec slideshows on either side of the menu boards. These eye-catching slideshows highlight promotions and showcase snapshots of customers and hard-working team members, adding a personal touch that sets Cam's apart from local competition.

In-store
Promotions

As a reliable and essential partner for Cam's printing requirements, we offer a wide range of services, from menus and box toppers to in-store displays such as posters and A-frames.

Our prints elevate brand recognition and consistency, enabling Cam's to leave a lasting impression.

CSOTW Logo

The Crazy Slice of the Week (CSOTW) logo showcases a playful design with a large pizza slice and bold, fun font. It reflects the indulgent and lighthearted nature of pizza! We animated the logo to promote via social.

social campaign

We launched a successful social media campaign with Pizza Princess G, the leading pizza influencer and streamer. The "Crazy Slice of the Week" campaign spans six locations and captures attention with captivating visuals and videos. Pizza Princess G's introduction video adds a personal touch, followed by enticing pictures and immersive preparation videos. The campaign consistently exceeds industry engagement rates, driving conversations and boosting sales.

IN
PHOTOS

We took photos that would be applied and integrated into future marketing materials and efforts. These shots include meals, transparent menu items, lifestyles, and exterior and interior of locations.

IN
PHOTOS

We took photos that would be applied and integrated into future marketing materials and efforts. These shots include meals, transparent menu items, lifestyles, and exterior and interior of locations.