Euclid

EUCLID &
EMERALD

Brand Identity Refinement
Brand Standardization
Multi-Site Development
All U.S. Creative Communications

EUCLID &
EMERALD

Brand Identity Refinement
Brand Standardization
Multi-Site Development
All U.S. Creative Communications

The
Challenge

In a short period of time, Euclid had become the #1 global leader in myopia management through its product Emerald and a process called advanced orthokeratology (or Ortho-K).

Emerald is a pair of custom-designed contact lenses that correct your vision while you sleep. It's a similar concept to retainers for teeth, except with eyes.

Cool, right? We didn't know this existed either.

With its rapid growth and advancements in the marketplace, Euclid required a transitional stepping stone in its marketing efforts in the United States. This entailed building brand cohesion and consistency among consumers and eyecare professionals and an eventual merge with its headquarters in China.

The
Challenge

In a short period of time, Euclid had become the #1 global leader in myopia management through its product Emerald and a process called advanced orthokeratology (or Ortho-K).

Emerald is a pair of custom-designed contact lenses that correct your vision while you sleep. It's a similar concept to retainers for teeth, except with eyes.

Cool, right? We didn't know this existed either.

With its rapid growth and advancements in the marketplace, Euclid required a transitional stepping stone in its marketing efforts in the United States. This entailed building brand cohesion and consistency among consumers and eyecare professionals and an eventual merge with its headquarters in China.

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Manifesting vision for patients & doctors

ON THE
WEB

The newly created website doesn’t just behold a clean, concise, and easily digestible interface for visitors, but also has built-in features to maximize understanding of visitor engagement.

We used best practices to allow Euclid to track visitor interaction in the website, gain valuable information on effectiveness, and how to continually improve its presence.

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Euclid’s website was designed to be informative and engaging by presenting information in a multitude of ways including formatted text, videos, custom illustrations, and animated iconography - as such:

Certifying
doctors

The custom-built Doctor Certification Process includes a custom registration, online course, and certification test.

The back-end reporting dashboard provides a transparent view to monitor activity within the portal, including behaviors within the test, and an email system.

The built-in custom email generator reaches out and tracks doctors and nurses, as well as notifies the Euclid team members of progress.

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Upon completion of the certification, doctors receive a custom-developed badge to display on the web as well as a custom-created certificate of completion.

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IN
PRINT

We created collateral pieces for practitioners including a fitting guide, quick reference guide, sales aid, and authenticity cards.

In addition to practitioners’ material, UCO developed materials for patients, including separate brochures for adult patients and kids.

We also designed wall clings, office posters and other advertising materials for maximum in-office exposure and readily available information.

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Tradeshow
BOOTH

We partnered with previous client Mirror Show Management in designing a booth display for an annual American Academy of Optometry tradeshow in Anaheim, CA.

This display has now been utilized at multiple tradeshows to help showcase the brand.

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Are you a fit for us?

Mom-and-pop businesses have the same issues as the Fortune 500. The difference is that big companies spend millions on consultants to fix them.
Book Marketing Assessment

Are you a fit for us?

Mom-and-pop businesses have the same issues as the Fortune 500. The difference is that big companies spend millions on consultants to fix them.
Book Marketing Assessment
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