G UNIVERSAL

Brand Positioning Strategy
Brand Identity Development (New Logo!)
Website Development & Management
Photography & Video Production

G UNIVERSAL

Brand Identity Development
Customized Website Development
Photo Production, Art Direction, Editing
Creative Communications

The
Challenge

G Universal is an entertainment company based in Rochester, NY, owned by Giuliana ("G"), a rising social media personality, entertainer, and content creator known for her family-friendly, "Rated G" content.

Our challenge was to create a brand that captured the authentic essence of G's one-of-a-kind persona while also giving her the freedom to explore new creative directions. We also stressed to G the importance of being responsible as a social media influencer.

Although her vision was still uncertain, her passion for content creation was evident. Our primary focus was to attract an audience, secure brand deals, and establish consistency across all her audiences, ultimately elevating her profile and enabling her to scale her brand.

The
Challenge

G Universal is an entertainment company based in Rochester, NY, owned by Giuliana ("G"), a rising social media personality, entertainer, and content creator known for her family-friendly, "Rated G" content.

Our challenge was to create a brand that captured the authentic essence of G's one-of-a-kind persona while also giving her the freedom to explore new creative directions. We also stressed to G the importance of being responsible as a social media influencer.

Although her vision was still uncertain, her passion for content creation was evident. Our primary focus was to attract an audience, secure brand deals, and establish consistency across all her audiences, ultimately elevating her profile and enabling her to scale her brand.

BRAND
DEVELOPMENT

Giuliana's name means "youthful" in Italian, and we infused this liveliness, playfulness, and authenticity into every aspect of her brand. By ensuring consistency across every branded piece, we made it easier for her audience to connect with her, helping her gain more followers and establish herself as a prominent content creator. Our approach reflected G's vibrant personality, making her brand a true reflection of who she is.

The
Web

The website is like a one-stop-shop for everything about Giuliana - her background, work, and achievements.

It's an official place where her fans and followers can get to know her better and learn more about what she does.

The website also helps people who might want to work with her to understand her brand, what she's done, and her values.

SOCIAL
MEDIA

Between Twitch, Instagram, and Twitter, we produced animated videos, promotional clips, and GIFs (emotes) for G to establish the credibility of her brand and emphasize her dedication towards it. Our intention was to make her appear as a competent and well-organized professional, so that brands would feel confident dealing with her.

PPG
EVENTS

Between Twitch, Instagram, and Twitter, we produced animated videos, promotional clips, and GIFs (emotes) for G to establish the credibility of her brand and emphasize her dedication towards it. Our intention was to make her appear as a competent and well-organized professional, so that brands would feel confident dealing with her.

IN
PRINT

We created various items for G's brand, such as clothing, letterheads, business cards, and stickers. Our aim was to enhance the brand's presence by ensuring that every point of contact with the brand conveyed a consistent and cohesive message to continue to strengthen the brand.

PHOTO
PRODUCTION

In addition to our work with G Universal as a client, we've also integrated her into other clients' projects, providing her with more opportunities to model and express her personality.

We're proud to say that G is ranked in the top three most filmed and photographed brands that we've worked with at UCO.

PHOTO
PRODUCTION

As a way to capture the essence of the event, small details, and overall experience, UCO took in-event photos that would be applied to future marketing materials and assist in showcasing the growth of the event annually.