JUST BREATHE
FOUNDATION

Branded Marketing Materials
Digital Marketing Strategy
All In-Event Materials
All Event Marketing

JUST BREATHE
FOUNDATION

Branded Marketing Materials
Digital Marketing Strategy
All In-Event Materials
All Event Marketing

The
Challenge

The Just Breathe Foundation is a 501(C)3 non-profit organization providing funds to applicants struggling with the financial hardships of cystic fibrosis in Western New York.

Cystic fibrosis is an inherited life-threatening genetic disease that affects the respiratory system, digestive system, and all areas of the body that have a mucous membrane.

For three years, UCO was the foundation's exclusive marketing partner assisting board members with nearly every aspect of the brand and its annual Christmas ball event. Throughout this time, we needed to uphold the same level of love and dedication from previous years into all touchpoints of the brand.

The
Challenge

The Just Breathe Foundation is a 501(C)3 non-profit organization providing funds to applicants struggling with the financial hardships of cystic fibrosis in Western New York.

Cystic fibrosis is an inherited life-threatening genetic disease that affects the respiratory system, digestive system, and all areas of the body that have a mucous membrane.

For three years, UCO was the foundation's exclusive marketing partner assisting board members with nearly every aspect of the brand and its annual Christmas ball event. Throughout this time, we needed to uphold the same level of love and dedication from previous years into all touchpoints of the brand.

BRAND
Collateral

The foundation itself needed branded marketing materials to communicate its mission and vision.

With the help of UCO, we worked alongside the board to develop and design materials (i.e., pull-up banner, brochures, applications, business cards) that would be utilized at various events and booths.

Through this, we ensured that all collateral would feel cohesive with the brand and make the foundation's level of passion and sense of modernization be felt immediately.

EVENT
Collateral

Since 2011, the foundation hosts the Cystic Fibrosis Christmas Ball - an event dedicated to raising awareness for cystic fibrosis and necessary funds for applicants.

From 2015-2017, UCO needed to take previous years' materials and repurpose, redesign, and manage them for the following year's event - all while overseeing the consistency of the brand.

Materials included: Event booklet, step & repeat banner, welcome banners, sponsor table signs, event direction signage, looping in-event video, and social media posts. We additionally managed all print production.

in-event
Photos

The Cystic Fibrosis Christmas Ball is an event like no other. The attention to detail to atmosphere, entertainment, and passion for the cause are instantly felt and remembered.

Special thanks to Zappia Photography for taking photos each year in such a tasteful, elegant manner. These memories allow us to never forget what our marketing expertise does for the experience of guests and the greater good of the Just Breathe Foundation's mission.

PHOTO
PRODUCTION

The Cystic Fibrosis Christmas Ball is an event like no other. The attention to detail to atmosphere, entertainment, and passion for the cause are instantly felt and remembered.

Special thanks to Zappia Photography for taking photos each year in such a tasteful, elegant manner. These memories allow us to never forget what our marketing expertise does for the experience of guests and the greater good of the Just Breathe Foundation's mission.