Lincoln Hill Farms

LINCOLN HILL
FARMS

Brand Identity Development (New Logo!)
Co-Brand Development
Customized Blueprint Illustration
Creative Communications

LINCOLN HILL
FARMS

Brand Identity Development (New Logo!)
Co-Brand Development
Customized Blueprint Illustration
Creative Communications

The
Challenge

UCO was approached during the literal ground-breaking stages of 70 acres of historic farmland located in Canandaigua, New York to produce a nameless brand for a new business concept. 

Our challenge was producing a vision for a business that would align best to potential customers and reflect the area's surroundings.

One year later, UCO expanded a mere concept into a fully-deveoped brand that has become an all-purpose venue hosting live music, farm-to-table food, craft brewing, and weddings.

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The
Challenge

UCO was approached during the literal ground-breaking stages of 70 acres of historic farmland located in Canandaigua, New York to produce a nameless brand for a new business concept. 

Our challenge was producing a vision for a business that would align best to potential customers and reflect the area's surroundings.

One year later, UCO expanded a mere concept into a fully-deveoped brand that has become an all-purpose venue hosting live music, farm-to-table food, craft brewing, and weddings.

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authentic farm fun

THE
LOGO

After walking through many acres of the farm, we knew right away that it was important to harness the organic, shabby chic, rustic, classic vibe of the area, meshing perfectly with the owner's intended vision.

We additionally wanted to incorporate the lone silo on the property alongside eventual hop fields. Altogether, these ideas resulted in us sketching several iterations until we found the perfect lettering and style for the brand.

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ON THE MAP

In order for visitors to understand their whereabouts, we hand-drew and illustrated a full map of the Lincoln Hills property.

The map was easy to read and true to scale all while presenting the land's combination of serenity and excitement and maintaining the brand's picturesque quality. 

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IN
PRINT

We provided branded mock-up visuals to assist in understanding and educating how to carry the Lincoln Hill Farms brand forward as an internal team.

 
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DAVID vs. GOLIATH

To strengthen the surrounding area of the LHF brand, UCO designed a logo for the concept "Finger Lakin' Good".

As a result, Kentucky Fried Chicken,  threatened the vision by the name sounding too similar to "Finger Lickin' Good" - despite being in a different industry altogether.

With direct support from the community in branded t-shirt sales and news sources, LHF was able to stand a real fighting chance against this corporate giant. 

A FAMILY OF BRANDS

Upon completion of developing the brand identity for Lincoln Hill Farms, we developed two other co-related brands that would effortlessly and seamlessly connect with the initial brand.

We accomplished this by using similar styling and incorporating hand-drawn assets for each brand, but still giving each brand identity its own unique features.

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Are you a fit for us?

Mom-and-pop businesses have the same issues as the Fortune 500. The difference is that big companies spend millions on consultants to fix them.
Book Marketing Assessment

Are you a fit for us?

Mom-and-pop businesses have the same issues as the Fortune 500. The difference is that big companies spend millions on consultants to fix them.
Book Marketing Assessment
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