Spoleta Construction

SPOLETA
CONSTRUCTION

Brand Identity Refinement
Multi-Site Development & Management
Customized Web Development
Creative Communications

SPOLETA
CONSTRUCTION

Brand Identity Refinement
Multi-Site Development & Management
Customized Web Development
Creative Communications

The
Challenge

Spoleta, a full-service construction and development company based in Rochester, NY, has firmly maintained its reputation.

After 60 years of building high-quality industrial, office, multi-family, educational and retail properties across Upstate New York and the Northeast, Spoleta now required reconstruction of its own that would further maintain its competitive position.

Our challenge was giving the brand a subtle, yet modern face-lift and tastefully telling the Spoleta story. In turn, this would better showcase its history, value-add to surrounding communities, and newly completed projects.

Image

The
Challenge

Spoleta, a full-service construction and development company based in Rochester, NY, has firmly maintained its reputation.

After 60 years of building high-quality industrial, office, multi-family, educational and retail properties across Upstate New York and the Northeast, Spoleta now required reconstruction of its own that would further maintain its competitive position.

Our challenge was giving the brand a subtle, yet modern face-lift and tastefully telling the Spoleta story. In turn, this would better showcase its history, value-add to surrounding communities, and newly completed projects.

Image

THE
LOGO

Formerly known (but best known) as Spoleta Construction, the company had grown beyond construction and deeply into site development.

As a result, UCO refined its current logo, typeface, and color palette. Thereafter, UCO designed multiple versions of a contemporary logo for the umbrella company to complement the newly-established flexibility of the brand.

Image
Image

IN
PRINT

To visually reflect Spoleta’s quality, thoughtfully-authentic, and vision-oriented work delivered, all brand collateral was concepted and designed with gold foil and exclusively high-end print materials.

Among these materials included newly-designed business cards as well as a 40-page booklet of comprehensively detailed services and portfolio.

Image
Image
the road to success is always under construction
 

ON THE
WEB

UCO compiled an opening home page video (view below) as a window which directly immerses the visitor in Spoleta’s quality of work, dedication, and the communities it creates and operates. Pre-shot drone footage was particularly befitting due to the large-scale nature of construction projects.

Overall, the entrance to the site gives the visitor a feeling of cohesive grandeur and organization, perfectly reflecting the company’s reputation and values.

1.

One's understanding of "construction" versus "development" can be often times confusing.

Consequentially, we developed a page for both further defining the specifics of each.

Image

2.

It was important for us to repeatedly remind the potential client that the Spoleta brand is synonymous with reputation and credibility when mentioning any service.

Image

3.

Showcasing the potential relationship with the Spoleta team is a pivotal and key in contractor selection. This is why it was important that we mentioned expectations among both parties.

Image

4.

This section highlights the core and premise of the Spoleta brand honing in on the key points of differentiation the team provides as opposed to its competition.

Image

5.

The footer included a small illustration of a cityscape (connecting Spoleta with big-city feel) and quick links throughout the site, purposely to maintain minimalism.

Image

THE
PORTFOLIO

All portfolio pages were revitalized with updated photography and modern-artistic finishes. While the photos alone speak for the projects themselves, each project page also includes a detailed description about the work - giving more depth and information to the viewer than ever before.

ImageImage
Image

THE
TIMELINE

The history of Spoleta was one of the most important initiatives that the company wanted to showcase on their new website. Consequentially, UCO dove deeply into the brand's past by speaking with the family and flipping through countless photo albums to better understand the core.

As a team, we pulled out key historical events and well-known local landmarks to incorporate into an interactive portion of the new website. As a result, this has served as grounding-points that remind the community of Spoleta’s ties since its inception.

Image
 

The company had been steady, and united, not only within communities but in family. Spoleta had been passing down the responsibility throughout three generations, and continues to only expand and thrive - a success story proudly showcased in the "About" portion of the website. 

Image

Are you a fit for us?

Mom-and-pop businesses have the same issues as the Fortune 500. The difference is that big companies spend millions on consultants to fix them.
Book Marketing Assessment

Are you a fit for us?

Mom-and-pop businesses have the same issues as the Fortune 500. The difference is that big companies spend millions on consultants to fix them.
Book Marketing Assessment
Image