CAM’SPIZZERIABrand Positioning & Messaging StrategyWebsite Development & Web OrderCampaign Strategy & ExecutionEnd-to-End Project ManagementCAM’SPIZZERIABrand Positioning Strategy Brand Identity Refinement Website Development & Web Order Creative CommunicationsTheChallenge Cam’s Pizzeria is a family-run, 15-unit counter-service chain serving hand-tossed New York–style pizza across the Finger Lakes, Central, and Upstate New York since 1980. Known for its loyal following and legacy appeal, the brand … Read More
I Will Survive
I WILLSURVIVE Brand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentI WILLSURVIVEBrand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentTheChallenge When Gloria Gaynor set out to transform her 1978 anthem “I Will Survive” (listen below 🎶) into a charitable brand, it marked a bold new chapter for her legacy. The initiative aimed to support survivors of illness, violence, and discrimination through apparel, with proceeds … Read More
Celestial Dental
CELESTIALDENTALBrand StrategyBrand Identity DevelopmentWebsite Design & DevelopmentAll Creative CommunicationsCELESTIALDENTALBrand StrategyBrand Identity DevelopmentWebsite Design & DevelopmentAll Creative CommunicationsTheChallenge “How do I seriously differentiate myself being the youngest dental practice owner in Monroe County among other highly respected, well-established dentists in the area?” This was the very question asked by the doctor when first sitting together to discuss his perceived challenges and … Read More