TELE-LITE
MIDDLE EAST

Brand Positioning Strategy
Video Production, Copywriting, Editing
Sales Collateral
On-Hand Sales Agency

TELE-LITE
MIDDLE EAST

Brand Positioning Strategy
Video Production, Copywriting, Editing
Sales Collateral
On-Hand Sales Agency

The
Challenge

"How do I promote the idea and benefit of light and what it does instead of saying we sell portable lighting products?"

This was the very question asked by Tele-Lite agent representing the brand in the Middle East. Tele-Lite is an American manufacturer of portable emergency lighting tools used by U.S. law enforcement and departments, including the army, navy, fire stations, police departments, FBI investigation as well as SWAT teams.

In an effort to penetrate the MENA (Middle East North Africa) region and strengthen American ties, UCO's challenge was working with a professional translator to capture the essence of light, produce feature-oriented sales collateral, and engage with governmental bodies to assist in communication overseas.

The
Challenge

"How do I promote the idea and benefit of light and what it does instead of saying we sell portable lighting products?"

This was the very question asked by Tele-Lite agent representing the brand in the Middle East. Tele-Lite is an American manufacturer of portable emergency lighting tools used by U.S. law enforcement and departments, including the army, navy, fire stations, police departments, FBI investigation as well as SWAT teams.

In an effort to penetrate the MENA (Middle East North Africa) region and strengthen American ties, UCO's challenge was working with a professional translator to capture the essence of light, produce feature-oriented sales collateral, and engage with governmental bodies to assist in communication overseas.

selling the brand story & positive externalities

We produced a video that captured the essence of Tele-Lite, touching upon central Islamic themes (i.e., the meaning of light to Muslims). This included highlighting the importance of increased efficiency of the emergency process for personnel and how products increased protection, security, and safety for residents.

English to Arabic translations

What is light?
Light enables things to be seen.
Light is power.
Insight.
Light is truth.
But what happens when we do not have enough light?
We are unable to be efficient and productive in our decision making.
We are unable to protect, build, and grow.
A government’s number one duty is to protect its citizens, so let us help protect and build generations to come.
Let us be your power.
Let us be your light.

ما ھو النور؟
.النور یتیح لنا رؤیة الأشیاء
.فالنور قوة وطاقة
.وھو الرؤیة
.كما ھو حقیقة الاشیاء
ولكن ماذا یحدث ان لم یكن لدینا ما یكفي من النور؟
.لا نستطیع أن نعمل بكل كفاءة وإنتاجیة عند اتخاذ القرارات
.ولا نستطیع القیام بأنشطة الحمایة وعملیات البناء والنمو
ان من اھم واجبات الحكومة حمایة مواطنیھا، لذلك دعونا نساعد في حمایة وبناء الأجیال القادمة.
ودعونا نكون الطاقة-- التي ستساعد على تحقیق أھدافكم.
ودعنا نكون الضوء - الأمر الذي سيعزز سلامة بلدك.

A GOVERNMENT'S #1 DUTY IS TO PROTECT ITS CITIZENS

SELL
VALUES

From designing printed booklets to animating presentation slides, we highlighted the core values leadership instills upon their societies and how they evidently align with Tele-Lite.

SELL THE
PRODUCT

We produced sales materials to communicate the features of each product offered. When producing all collateral, the color palette and font selected purposely mimicked governmental branding (United Arab Emirates specifically displayed) to assist with message clarity and familiarity.