TESLA
OWNERS NY

Marketing Consulting
Interactive Experiences
Event Marketing
Creative Communications

TELSA
OWNERS CLUB

Scouting, Talent Management
Production Management
Art Directon, Voiceover Copywriting
Creative Communications

The
Challenge

Tesla Owner New York State (TOCNYS) is a Tesla Owners Club Program Partner, with over 3,000 members across New York from Niagara to Long Island. As a highly respected club, TOCNYS sets the standard for proper club management and is dedicated to accelerating sustainable energy and EV transition in the state.

We worked with TOCNYS as its marketing partner, consulting on strategies for its brand and community. Our efforts also included organizing the grand opening of the Tesla service center and gallery in Henrietta, which was the largest event held by Tesla in New York.

Through our partnership, we promoted the Tesla brand and helped educate the public about EVs. Our creative marketing initiatives helped further establish a Tesla community, connecting owners and enthusiasts, while emphasizing the benefits of sustainable energy and the importance of transitioning to EVs at large.

The
Challenge

Tesla Owner New York State (TOCNYS) is a Tesla Owners Club Program Partner, with over 3,000 members across New York from Niagara to Long Island. As a highly respected club, TOCNYS sets the standard for proper club management and is dedicated to accelerating sustainable energy and EV transition in the state.

We worked with TOCNYS as its marketing partner, consulting on strategies for its brand and community. Our efforts also included organizing the grand opening of the Tesla service center and gallery in Henrietta, which was the largest event held for Tesla in New York.

Through our partnership, we promoted the Tesla brand and helped educate the public about EVs. Our creative marketing initiatives helped further establish a Tesla community, connecting owners and enthusiasts, while emphasizing the benefits of sustainable energy and the importance of transitioning to EVs at large.

THE
CUBE

We designed a portable, collapsible 6' x 5' (83 cm x 152 cm) cube exhibit that toured New York from Rochester to Long Island. The exhibit was created for the Tesla community to express their love for the brand and educate attendees about Tesla's mission.

With 40 blank spaces for participant responses, it was interactive and engaging. We donated the cube to Tesla Owners New York and then we gifted it to the Tesla Science Center – where Nikola Tesla's built his laboratory in 1901.

CONVERSATION
SPARKS

To encourage conversation between Tesla drivers and non-drivers at the Tesla Henrietta event and other Tesla events (e.g., Smithtown, NY), we created "conversation sparks" for attendees to wear.

These sparked conversations between Tesla drivers and non-drivers by playing on the concept of spark and electricity, aligning with the electric vehicle theme. These conversation starters helped bring together the worlds of Tesla drivers and non-Tesla drivers/customers seamlessly.

Video
Production

We partnered with a social influencer to promote the grand opening of a Tesla service center and gallery in Henrietta, NY. Our goal was to create hype around the event and educate attendees about Tesla vehicles and the services provided by the new location.