Your product isn’t selling (more) because people...
(See below...but to summarize, your ability is capped by your ability to communicate.)
Don’t see the value.
A confused mind doesn’t buy. What are the points of differentiation?
Don’t know what to do.
We’re easily discouraged from
buying from a complicated process.
Don’t feel anything.
90% of purchasing decisions
are based on emotional factors.
Don’t trust you yet.
We buy from people we know,
like, and TRUST to deliver.
Haven’t seen it enough.
We need to see something 7 times on average before buying.
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