When sales stall, price is rarely the problem.
It’s usually one of the five reasons below.
Don’t see the value.
If people don’t know why it’s different, they won’t care that it exists.
Don’t know what to do.
Even the best product won’t sell if the path to purchase feels unclear.
Don’t feel anything.
90% of decisions are emotional. If they don’t feel it, they won’t act.
Don’t trust you yet.
Trust is the real currency. Without it, even great offers fall flat.
Haven’t seen it enough.
People need to see something at least 7 times before they’re ready to buy.
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