TELE-LITEMIDDLE EASTBrand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales AgencyTELE-LITEMIDDLE EASTBrand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales AgencyTheChallenge”How do I promote the idea and benefit of light and what it does instead of saying we sell portable lighting products?” This was the very question asked by Tele-Lite agent representing the brand in the Middle East. Tele-Lite is an American … Read More
I Will Survive
I WILLSURVIVE Brand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentI WILLSURVIVEBrand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentTheChallengeThe concept of I Will Survive was presented to UCO as a charitable organization envisioned by 70’s “Disco Queen” Gloria Gaynor. For her, it was an opportunity to serve and represent an alliance of national relief to world issues, including animal rescue, domestic violence, and … Read More
Spoleta Construction
SPOLETA CONSTRUCTIONBrand Identity RefinementMulti-Site Development & ManagementCustomized Web DevelopmentCreative CommunicationsSPOLETA CONSTRUCTIONBrand Identity RefinementMulti-Site Development & ManagementCustomized Web DevelopmentCreative CommunicationsTheChallengeSpoleta, a full-service construction and development company based in Rochester, NY, has firmly maintained its reputation. After 60 years of building high-quality industrial, office, multi-family, educational and retail properties across Upstate New York and the Northeast, Spoleta now required reconstruction of its … Read More
Democrat and Chronicle
DEMOCRAT &CHRONICLEEvent Website StrategiesData/Information ManagementMultiple Website DesignsCustomized Web DevelopmentDEMOCRAT &CHRONICLEEvent Website StrategiesData/Information ManagementMultiple Website DesignsCustomized Web DevelopmentTheChallengeRanking as the #1 US newspaper in market penetration for several years, the Democrat and Chronicle is a daily newspaper serving approximately 83,000 in the greater Rochester, New York area. As a means to engage the Rochester community, our challenge was strategizing with its … Read More
Celestial Dental
CELESTIALDENTALBrand StrategyBrand Identity DevelopmentWebsite Design & DevelopmentAll Creative CommunicationsCELESTIALDENTALBrand StrategyBrand Identity DevelopmentWebsite Design & DevelopmentAll Creative CommunicationsTheChallenge”How do I seriously differentiate myself being the youngest dental practice owner in Monroe County among other highly respected, well-established dentists in the area?” This was the very question asked by the doctor when first sitting together to discuss his perceived challenges and goals … Read More