Category Archive

JUST BREATHEFOUNDATIONBranded Marketing MaterialsDigital Marketing StrategyAll In-Event MaterialsAll Event MarketingJUST BREATHE FOUNDATIONBranded Marketing MaterialsDigital Marketing StrategyAll In-Event MaterialsAll Event MarketingTheChallengeThe Just Breathe Foundation is a 501(C)3 non-profit organization providing funds to applicants struggling with the financial hardships of cystic fibrosis in Western New York. Cystic fibrosis is an inherited life-threatening genetic disease that affects the respiratory system, digestive system, and … Read More

ACTION FOR A BETTERCOMMUNITYBrand Identity Development (New Logo!)Brand Standardization ManualWebsite Development & ManagementCreative CommunicationsACTION FOR A BETTER COMMUNITYBrand Identity DevelopmentBrand Standardization ManualWebsite Development & ManagementCreative CommunicationsTheChallengeABC is one of nearly 1,000 nationally recognized Community Action Agencies (CAA’s) established under the Economic Opportunity Act of 1964 to fight America’s War on Poverty. Its mission is to promote and provide opportunities for … Read More

BLACK &BLUEMulti-Location Website StrategyWebsite DevelopmentOngoing Website ManagementPhoto Production, Art Direction, EditingBLACK &BLUEMulti-Location Website StrategyWebsite DevelopmentOngoing Website ManagementPhoto Production, Art Direction, EditingTheChallengeBlack & Blue Steak & Crab is an upscale restaurant chain spanning from New York (Buffalo, Rochester, and Albany) to Massachusetts (Amherst). With a menu focused on aged beef and shellfish, the company has succeeded as a top choice for … Read More

EUCLID &EMERALDBrand Identity RefinementBrand StandardizationMulti-Site DevelopmentAll U.S. Creative CommunicationsEUCLID &EMERALDBrand Identity RefinementBrand StandardizationMulti-Site DevelopmentAll U.S. Creative CommunicationsTheChallengeIn a short period of time, Euclid had become the #1 global leader in myopia management through its product Emerald and a process called advanced orthokeratology (or Ortho-K). Emerald is a pair of custom-designed contact lenses that correct your vision while you sleep. It’s … Read More

Website Portfolio Is your website working as hard as you are? We create order out of chaosLike a good conversation, your website’s design needs to feel natural, logical, helpful, and personable. We GET this!We create order out of chaosLike a good conversation, your website’s design needs to feel natural, logical, helpful, and personable. We GET this!Celestial Dental Managed by UCOVisit … Read More

RUDERMAN FOUNDATIONResearch & Development Location & Talent Coordination Licensing & Permits Planning Editing, Coloring & AnimationRUDERMANFOUNDATIONResearch & Development Location & Talent Coordination Licensing & Permits Planning Editing, Coloring & AnimationTheChallengeThe Ruderman Family Foundation is the international leader in disability inclusion. Each year, the foundation awards one influencer who has made an extraordinary contribution to the inclusion of people with disabilities … Read More

TELE-LITEMIDDLE EASTBrand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales AgencyTELE-LITEMIDDLE EASTBrand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales AgencyTheChallenge”How do I promote the idea and benefit of light and what it does instead of saying we sell portable lighting products?” This was the very question asked by Tele-Lite agent representing the brand in the Middle East. Tele-Lite is an American … Read More

I WILLSURVIVE Brand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentI WILLSURVIVEBrand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentTheChallengeThe concept of I Will Survive was presented to UCO as a charitable organization envisioned by 70’s “Disco Queen” Gloria Gaynor. For her, it was an opportunity to serve and represent an alliance of national relief to world issues, including animal rescue, domestic violence, and … Read More