Just Breathe Foundation

JUST BREATHEFOUNDATION Branded Marketing MaterialsDigital Marketing StrategyAll In-Event MaterialsAll Event Marketing JUST BREATHE FOUNDATION Branded Marketing MaterialsDigital Marketing StrategyAll In-Event MaterialsAll Event Marketing TheChallenge The Just Breathe Foundation is a 501(C)3 non-profit organization providing funds to applicants struggling with the financial hardships of cystic fibrosis in Western New York. Cystic fibrosis is an inherited life-threatening genetic disease that affects the … Read More

Action for a Better Community

ACTION FOR A BETTERCOMMUNITY Brand Identity Development (New Logo!)Brand Standardization ManualWebsite Development & ManagementCreative Communications ACTION FOR A BETTER COMMUNITY Brand Identity DevelopmentBrand Standardization ManualWebsite Development & ManagementCreative Communications TheChallenge ABC is one of nearly 1,000 nationally recognized Community Action Agencies (CAA’s) established under the Economic Opportunity Act of 1964 to fight America’s War on Poverty. Its mission is to … Read More

Black & Blue

BLACK &BLUE Multi-Location Website StrategyWebsite DevelopmentOngoing Website ManagementPhoto Production, Art Direction, Editing BLACK &BLUE Multi-Location Website StrategyWebsite DevelopmentOngoing Website ManagementPhoto Production, Art Direction, Editing TheChallenge Black & Blue Steak & Crab is an upscale restaurant chain spanning from New York (Buffalo, Rochester, and Albany) to Massachusetts (Amherst). With a menu focused on aged beef and shellfish, the company has succeeded … Read More

Euclid

EUCLID &EMERALD Brand Identity RefinementBrand StandardizationMulti-Site DevelopmentAll U.S. Creative Communications EUCLID &EMERALD Brand Identity RefinementBrand StandardizationMulti-Site DevelopmentAll U.S. Creative Communications TheChallenge In a short period of time, Euclid had become the #1 global leader in myopia management through its product Emerald and a process called advanced orthokeratology (or Ortho-K). Emerald is a pair of custom-designed contact lenses that correct your … Read More

Web Portfolio

Website Portfolio Is your website working as hard as you are? We create order out of chaos Like a good conversation, your website’s design needs to feel natural, logical, helpful, and personable. We GET this! We create order out of chaos Like a good conversation, your website’s design needs to feel natural, logical, helpful, and personable. We GET this! Action … Read More

Ruderman Family Foundation

RUDERMAN FOUNDATION Research & Development Location & Talent Coordination Licensing & Permits Planning Editing, Coloring & Animation RUDERMANFOUNDATION Research & Development Location & Talent Coordination Licensing & Permits Planning Editing, Coloring & Animation TheChallenge The Ruderman Family Foundation is the international leader in disability inclusion. Each year, the foundation awards one influencer who has made an extraordinary contribution to the … Read More

Tele-Lite (Middle East)

TELE-LITEMIDDLE EAST Brand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales Agency TELE-LITEMIDDLE EAST Brand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales Agency TheChallenge “How do I promote the idea and benefit of light and what it does instead of saying we sell portable lighting products?” This was the very question asked by Tele-Lite agent representing the brand in the Middle … Read More

I Will Survive

I WILLSURVIVE Brand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site Development I WILLSURVIVE Brand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site Development TheChallenge The concept of I Will Survive was presented to UCO as a charitable organization envisioned by 70’s “Disco Queen” Gloria Gaynor. For her, it was an opportunity to serve and represent an alliance of national relief to world issues, including animal … Read More

Spoleta Construction

SPOLETA CONSTRUCTION Brand Identity RefinementMulti-Site Development & ManagementCustomized Web DevelopmentCreative Communications SPOLETA CONSTRUCTION Brand Identity RefinementMulti-Site Development & ManagementCustomized Web DevelopmentCreative Communications TheChallenge Spoleta, a full-service construction and development company based in Rochester, NY, has firmly maintained its reputation. After 60 years of building high-quality industrial, office, multi-family, educational and retail properties across Upstate New York and the Northeast, Spoleta … Read More

Democrat and Chronicle

DEMOCRAT &CHRONICLE Event Website StrategiesData/Information ManagementMultiple Website DesignsCustomized Web Development DEMOCRAT &CHRONICLE Event Website StrategiesData/Information ManagementMultiple Website DesignsCustomized Web Development TheChallenge Ranking as the #1 US newspaper in market penetration for several years, the Democrat and Chronicle is a daily newspaper serving approximately 83,000 in the greater Rochester, New York area.  As a means to engage the Rochester community, our … Read More