RUDERMAN FOUNDATIONResearch & Development Location & Talent Coordination Licensing & Permits Planning Editing, Coloring & AnimationRUDERMANFOUNDATIONResearch & Development Location & Talent Coordination Licensing & Permits Planning Editing, Coloring & AnimationTheChallenge The Ruderman Family Foundation is the international leader in disability inclusion. Each year, the foundation awards one influencer who has made an extraordinary contribution to the inclusion of people with … Read More
Tele-Lite (Middle East)
TELE-LITEMIDDLE EASTBrand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales AgencyTELE-LITEMIDDLE EASTBrand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales AgencyTheChallenge “How do I promote the idea and benefit of light and what it does instead of saying we sell portable lighting products?” This was the very question asked by Tele-Lite agent representing the brand in the Middle East. Tele-Lite is an … Read More
I Will Survive
I WILLSURVIVE Brand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentI WILLSURVIVEBrand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentTheChallenge When Gloria Gaynor set out to transform her 1978 anthem “I Will Survive” (listen below 🎶) into a charitable brand, it marked a bold new chapter for her legacy. The initiative aimed to support survivors of illness, violence, and discrimination through apparel, with proceeds … Read More
Spoleta Construction
SPOLETA CONSTRUCTIONBrand Identity RefinementMulti-Site Development & ManagementCustomized Web DevelopmentCreative CommunicationsSPOLETA CONSTRUCTIONBrand Identity RefinementMulti-Site Development & ManagementCustomized Web DevelopmentCreative CommunicationsTheChallenge Spoleta, a full-service construction and development company based in Rochester, NY, has firmly maintained its reputation. After 60 years of building high-quality industrial, office, multi-family, educational and retail properties across Upstate New York and the Northeast, Spoleta now required reconstruction of … Read More
Democrat and Chronicle
DEMOCRAT &CHRONICLEEvent Website StrategiesData/Information ManagementMultiple Website DesignsCustomized Web DevelopmentDEMOCRAT &CHRONICLEEvent Website StrategiesData/Information ManagementMultiple Website DesignsCustomized Web DevelopmentTheChallenge Ranking as the #1 US newspaper in market penetration for several years, the Democrat and Chronicle is a daily newspaper serving approximately 83,000 in the greater Rochester, New York area. As a means to engage the Rochester community, our challenge was strategizing with … Read More
Celestial Dental
CELESTIALDENTALBrand StrategyBrand Identity DevelopmentWebsite Design & DevelopmentAll Creative CommunicationsCELESTIALDENTALBrand StrategyBrand Identity DevelopmentWebsite Design & DevelopmentAll Creative CommunicationsTheChallenge “How do I seriously differentiate myself being the youngest dental practice owner in Monroe County among other highly respected, well-established dentists in the area?” This was the very question asked by the doctor when first sitting together to discuss his perceived challenges and … Read More