TELE-LITEMIDDLE EASTBrand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales AgencyTELE-LITEMIDDLE EASTBrand Positioning StrategyVideo Production, Copywriting, EditingSales CollateralOn-Hand Sales AgencyTheChallenge “How do I promote the idea and benefit of light and what it does instead of saying we sell portable lighting products?” This was the very question asked by Tele-Lite agent representing the brand in the Middle East. Tele-Lite is an … Read More
I Will Survive
I WILLSURVIVE Brand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentI WILLSURVIVEBrand Positioning StrategySecondary ResearchBrand Identity RefinementMulti-Site DevelopmentTheChallenge When Gloria Gaynor set out to transform her 1978 anthem “I Will Survive” (listen below 🎶) into a charitable brand, it marked a bold new chapter for her legacy. The initiative aimed to support survivors of illness, violence, and discrimination through apparel, with proceeds … Read More
Spoleta Construction
SPOLETA CONSTRUCTIONBrand Identity RefinementMulti-Site Development & ManagementCustomized Web DevelopmentCreative CommunicationsSPOLETA CONSTRUCTIONBrand Identity RefinementMulti-Site Development & ManagementCustomized Web DevelopmentCreative CommunicationsTheChallenge Spoleta, a full-service construction and development company based in Rochester, NY, has firmly maintained its reputation. After 60 years of building high-quality industrial, office, multi-family, educational and retail properties across Upstate New York and the Northeast, Spoleta now required reconstruction of … Read More
Democrat and Chronicle
DEMOCRAT &CHRONICLEEvent Website StrategiesData/Information ManagementMultiple Website DesignsCustomized Web DevelopmentDEMOCRAT &CHRONICLEEvent Website StrategiesData/Information ManagementMultiple Website DesignsCustomized Web DevelopmentTheChallenge Ranking as the #1 US newspaper in market penetration for several years, the Democrat and Chronicle is a daily newspaper serving approximately 83,000 in the greater Rochester, New York area. As a means to engage the Rochester community, our challenge was strategizing with … Read More
Celestial Dental
CELESTIALDENTALBrand StrategyBrand Identity DevelopmentWebsite Design & DevelopmentAll Creative CommunicationsCELESTIALDENTALBrand StrategyBrand Identity DevelopmentWebsite Design & DevelopmentAll Creative CommunicationsTheChallenge “How do I seriously differentiate myself being the youngest dental practice owner in Monroe County among other highly respected, well-established dentists in the area?” This was the very question asked by the doctor when first sitting together to discuss his perceived challenges and … Read More